Personal Branding Manifesto for Emily Kennedy
With resume attached
Personal brand position: Bettering
relationships with both other people and yourself.
Personal brand mantra: I
have the savvy, experience, and superior communication ability to be an asset
to your company.
Recommendations for developing the brand to be more
competitive: Be more proactive, less
emotional, less stressed, and more confident.
Process
1. Describe
your life purpose in one sentence.
I
aim to bring my life to work and my work to life.
2. List
your top seven values (from the value inventory).
Tolerance,
wisdom, adventure, friendship, learning, nature, pleasure
3. List
your key competencies/strengths (what you are currently good at).
Problem-solving,
initiative, energetic, self reliant, gathering, analyzing, and managing
information
4. List
your key weaknesses.
Unassertive
(unable to say no), procrastination, over-sensitive, impatience, over
emotional, easily stressed
5. How
do others describe you? Report on the responses you received from the 360Reach
questionnaire.
I
was very surprised by the reviews I read on my 360Reach questionnaire. I
realized that some people know me better than I thought I knew myself. I was
impressed and also shocked by how well my friends, families, and colleagues
could read me. For example, one comment said that I have the ability to
organize and execute any task given to me. I will put all my effort into a task
whether it interests me or not, because I am so motivated to do well. I am very
sensitive and care deeply about others, regardless of how well I know them.
This was an interesting comment because of how personal it was. I am still
curious as to who wrote it. Before reading this, I would have never said the
same things as this person said. But after reading it, I actually agree with
all of it, and I guess it just takes an outsider’s perspective for me to
realize that I actually am very caring and also a diligent worker for all tasks
that come my way. Another very constructive comment I was given was one that
said I have a tendency to get very defensive, and the person thought that I
would be more confident in my abilities and less stressed if I learned to let
this defensiveness go. I think this is very true for me because I don’t always
have a high confidence in my work, so I feel like I need to constantly explain
myself and protect my feelings from being hurt, even though it is unnecessary. A
lot of the responses for brands of cereal I would be said I would be something
healthy, which I agree with because I am pure and like to live a healthy
lifestyle. A common weakness that people brought up was that I sometimes get
too emotional, which I completely agree with. I brainstormed ways to deal with
this, and I think that deep breathing and meditation exercises can help with this.
The next time a conflict arises, I plan on trying to think to myself that not
everything is as huge of a deal as I think, in order to keep my emotions
balanced and not freak out unnecessarily.
6. Reconcile
the differences between your self-perception and what others say.
Most of
the time I feel like I am reserved and apprehensive when I enter new
situations. I would consider myself shy at first until you get to know me, but
360Reach would say otherwise. Almost everyone who responded said they would
consider me outgoing, personable, and enthusiastic. I always knew that I had
people skills, but it turns out I am able to hide my nerves better than I
thought.
7. List
your personality/style when dealing with others.
I
am very good at being reasonable when a conflict arises because I am able to
objectively listen to both sides of an argument and diffuse a situation. I like
to know as much information about a situation as possible before jumping to any
conclusions. I also just very much dislike conflict, so I try to avoid it at
all costs. I consider myself an easygoing and fun person to be around, so I try
to keep a lighthearted vibe when I am around my peers. When working in a group
project, I am usually the one who delegates tasks evenly among group members,
and makes sure the project is on task to be completed in a timely manner. I
also am a very compassionate person since I am so emotional myself, I am always
careful about others’ feelings as well and try not to ever hurt them. I am
sincere and pride myself in always being the person that people come to with
their problems. When someone else is upset, I like to listen to their problems,
empathize with them, and then distract from the situation with humor.
8. List
in one sentence each for your 3, 5, and 20-year career goals. Describe the target
market for your career.
In 3
years I hope to have graduated college on time with a secured job in the
marketing field and a livable salary. In 5 years I hope to have risen in my
first job, or have found a new job where I am not just an entry-level employee,
but I have a clear mission and goals, as well as my own home or apartment. In
20 years, I hope to have found my niche in the marketing industry with a job
where I can reach to my highest potential, while still not having too heavy of
a work load so that I can still support and be there for my family.
9. Identify
what differentiates you from your competition in this market.
Like everyone, I have different strengths and weaknesses. However, the
difference about me is that I am actually working to improve these weaknesses
and myself. For example, I have been told I am a poor planner and time manager.
Because of this, I have adopted using a pocket planner religiously, as well as
an online calendar to schedule my work and leisure time. Additionally, I am a person
with remarkable people and problem-solving skills. From my years of experience
in the restaurant industry, to my most recent internship this past summer, I
have learned how to deal with conflict in a respectable manner as well as
maintain strong, personal relationships with the people around me.
RESUME
Emily Kennedy
7407 Princeton Ave.
College Park, MD 20740
Phone: (443)-875-8305 E-Mail: emilykennedy868@gmail.com
Phone: (443)-875-8305 E-Mail: emilykennedy868@gmail.com
Education
Bachelor of Communications,
anticipated May 2018
· College Park Scholars Program;
Business, Society and the Economy
· Cumulative GPA: 3.21
Annapolis High School, Annapolis, MD
Graduated May 2014
· Merit Scholarship Award – Graduating
in top 10% of class
· International Baccalaureate Program
Diploma Recipient
· National Honor Society Executive
Board
· Model UN Member
Work Experience
Office
Assistant; School of Languages, Literatures, and Cultures January 2015-May 2015
· Provided comprehensive support for
senior-level staff at the University of Maryland, College Park
· Completed office tasks and organized
interviews in a timely manner
· Developed diverse interpersonal and
problem-solving skills amongst coworkers, faculty, and office visitors
Buddy’s Crabs and Ribs Waitress June 2013-Present
· Greet guests personally, take
orders, and provide with any additional accommodations they may need
· Maintained a clean and organized
work space in the kitchen and food prep area
· Excellent multi-tasking and
problem-solving skill set with customers
· Part-time during winter breaks and
summers, approximately 40 hours per week
Campus Activities
Kappa Alpha Theta Fraternity, Gamma Mu
Chapter March 2015-Present
Membership Development Committee
· Nominated by peers to serve on committee
designated to uphold chapter standards and support members
· Assist in risk management to ensure
chapter remains in good standing
Lakeland STARs Volunteer January 2015-May 2015
Paint Branch Elementary Tutor and
Mentor
· Accepted into tutoring and mentoring
program, met with local elementary school students in the community twice a
week
· Assisted students with homework and
school projects, learned about their interests and offered advice when needed
· Played games educational activities
students grades 1-5


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